AI-First Search Visibility
Get Cited by ChatGPT, Gemini
& Google AI Overviews
Answer Engine Optimization (AEO) + Generative Engine Optimization (GEO) — a dual-track strategy that makes your brand the trusted, cited answer across every AI-powered search surface, not just traditional Google rankings.
47%+
of queries now show
Google AI Overviews
Google AI Overviews
60%
of searches end
without a click
without a click
5
AI platforms
we optimise for
we optimise for
2–4wk
Avg. time to first
AI Overview inclusion
AI Overview inclusion
100%
Schema-verified
on every engagement
on every engagement
The New Search Reality
Traditional SEO Alone
Traditional SEO Alone
Is No Longer Enough
Over 100 million people now use ChatGPT, Gemini, and Perplexity to research products, compare services, and make buying decisions — bypassing Google entirely. If your brand isn’t being cited as a source inside those AI-generated answers, you’re invisible to that audience.
Meanwhile, Google’s own AI Overviews appear at the very top of results, consuming the clicks that used to go to organic position #1. Zero-click search is the new norm.
🔹AEO — Optimise for Google AI Overviews, featured snippets, voice answers & PAA boxes
🔹GEO — Get cited inside ChatGPT, Gemini, Perplexity & Bing Copilot responses
🔹Traditional SEO — Still essential, now enhanced with AI-era entity signals
Without AEO & GEO Strategy
Google AI Overview presenceNone
ChatGPT brand citationsNot cited
Perplexity source listingExcluded
Featured snippet captureMissed
Zero-click query shareLost to competitors
Voice search answersNever served
Knowledge Graph entityUnverified
Two Disciplines. One Strategy.
AEO vs GEO — What’s the Difference?
Both disciplines work together to capture AI-era search visibility. Here’s exactly what each covers.
🧠
AEO — Answer Engine Optimization
Optimising your content to be extracted and displayed as direct answers by Google’s AI systems — featured snippets, AI Overviews, PAA boxes, and voice assistants.
- Google AI Overview (SGE) inclusion strategy
- Featured snippet targeting — paragraph, list & table formats
- FAQ, HowTo, Speakable & Article schema (JSON-LD)
- People Also Ask (PAA) content architecture
- Conversational & NLP-aligned keyword mapping
- Voice search optimisation for Google Assistant & Siri
- Zero-click content structure design
- Answer-format content rewriting & restructuring
🌐
GEO — Generative Engine Optimization
Building the entity signals, content authority, and source credibility that cause large language models to cite your brand as a trusted reference in their generated responses.
- ChatGPT (GPT-4o Search) brand citation strategy
- Google Gemini source & entity optimisation
- Perplexity AI source inclusion strategy
- Bing Copilot visibility optimisation
- Knowledge Graph entity creation & verification
- Wikidata & structured entity signal building
- E-E-A-T authority content & author entity build
- AI search share monitoring across all LLMs
Under the Hood
Technical & Schema Foundation
AI systems extract structured, trustworthy content. Our technical implementation makes your site maximally extractable.
⚙️
Schema Markup Architecture
Full JSON-LD implementation across every relevant schema type, validated against Google’s Rich Results Test and Schema.org specifications.
- Article, BlogPosting & NewsArticle schema
- FAQ, HowTo & Speakable schema
- Organization, Person & LocalBusiness schema
- Product, Review & AggregateRating schema
- BreadcrumbList & SiteNavigationElement
- Event, Course & Service schema where applicable
📄
Content Structure & Semantics
AI models prefer well-structured, semantically clear content. We restructure pages to maximise extraction probability.
- Semantic HTML5 heading hierarchy
- Answer-first content formatting
- Definition, comparison & list content blocks
- Entity co-occurrence & relationship mapping
- Topical depth & authority cluster content
- AI-readable table & data structures
🔗
Entity & Authority Signals
LLMs need to trust your brand as a credible source. We build the off-site signals that establish that trust.
- Wikipedia & Wikidata entity pages
- Knowledge Panel optimisation & claim
- High-authority brand mention acquisition
- Author entity pages & expert bylines
- Consistent NAP & brand signal alignment
- Digital PR for credible source inclusion
Our 4-Phase Process
From Invisible to Cited — How We Get There
A systematic, data-driven engagement that moves from baseline audit to sustained AI search visibility.
01
AI Visibility Audit
We test how your brand currently appears (or doesn’t) across ChatGPT, Gemini, Perplexity, and Google AI Overviews using structured query testing protocols.
02
Gap Analysis
Competitor citation analysis, schema audit, content structure review, and entity gap identification across all target AI platforms.
03
Schema & Content Build
Full JSON-LD implementation, answer-format content creation, entity signal building, and AI-crawlable page restructuring.
04
Authority & Citation
Digital PR outreach, brand mention acquisition on cited sources, Wikidata entity build, and Knowledge Graph optimisation.
05
Monitor & Report
Ongoing tracking of AI citation frequency, AI Overview inclusion rate, brand mention sentiment, and LLM response share across platforms.
AI Platforms We Optimise For
Your Brand, Cited Everywhere That Matters
🧠 Google AI Overviews
🤖 ChatGPT (GPT-4o Search)
🌐 Google Gemini
🔍 Perplexity AI
💻 Bing Copilot
🔊 Google Voice / Siri
🌟 Google Featured Snippets
💬 People Also Ask
🤖 ChatGPT (GPT-4o Search)
🌐 Google Gemini
🔍 Perplexity AI
💻 Bing Copilot
🔊 Google Voice / Siri
🌟 Google Featured Snippets
💬 People Also Ask
Common Questions
Frequently Asked Questions
How is AEO different from regular SEO?
Traditional SEO focuses on ranking your pages in the blue-link organic results. AEO specifically targets the answer-format features above those results — AI Overviews, featured snippets, PAA boxes, and voice answers. AEO doesn’t replace SEO; it extends it to capture the zero-click and AI-served search surfaces that are increasingly consuming the traffic that used to go to organic position #1.
How long before we see results in AI search?
Schema and structural fixes can produce AI Overview inclusion within 2–4 weeks of implementation, depending on how often Google recrawls your content. LLM citation signals (ChatGPT, Gemini) are slower — large language models retrain on a cycle, so meaningful brand mention increases typically appear within 3–6 months. We track progress with structured query testing from month one.
Do I need strong traditional SEO before starting AEO/GEO?
Not necessarily — but it accelerates outcomes. Strong technical SEO (fast, crawlable, well-structured site) makes AEO implementation more effective. We can run both tracks in parallel, prioritising technical foundations that benefit both traditional and AI search simultaneously. Many clients see AEO wins while broader SEO improvements are still in progress.
Can you guarantee my brand will be cited by ChatGPT?
No ethical agency can guarantee specific LLM outputs — the models make citation decisions based on their training data and retrieval systems. What we do guarantee is implementing every known signal that increases citation probability: high-quality entity presence, authoritative brand mentions, structured content, and consistent E-E-A-T signals. We track citation frequency across platforms and report progress monthly.
Is this relevant for local businesses or only large brands?
Highly relevant for local businesses. Local queries like “best [service] in [city]” are increasingly being answered by AI Overviews and voice assistants. If your Google Business Profile, local schema, and review signals are optimised correctly, your business can appear as the AI-recommended local answer — which is a massive competitive advantage in local markets.
Free — No Obligation — 48hr Delivery
Own Your AI Search Presence
Get a comprehensive free AEO & GEO audit — we’ll test your brand across ChatGPT, Gemini, and Perplexity, review your schema health, and deliver a prioritised action plan within 48 hours.
