Maximum ROAS. Zero Wasted Budget.
Google Ads & PPC That
Scales Revenue
Google Search, Shopping, Performance Max, YouTube, Display & Remarketing — precision-managed with server-side conversion tracking, smart bidding strategies, and continuous optimisation to cut CAC and compound ROAS month over month.
4.8×
Avg. ROAS across
managed accounts
managed accounts
−38%
Avg. CPA reduction
after restructure
after restructure
48hr
Audit-to-strategy
turnaround
turnaround
SS
Server-side tracking
on every engagement
on every engagement
6+
Campaign types
managed
managed
The Problem
Why Most Google Ads Accounts Bleed Budget
The average self-managed or poorly-optimised Google Ads account wastes 40-60% of its budget on irrelevant clicks, poor match types, and missing conversion signals. Here’s what we fix first.
❌ Common PPC Mistakes We See
- 🔴Broad match keywords without negative lists — budget burned on irrelevant queries
- 🔴No conversion tracking or broken pixel — bidding blindly
- 🔴Single ad group per campaign — poor Quality Score
- 🔴Bidding on brand terms competitors steal cheaply
- 🔴Landing page mismatch — high clicks, zero conversions
- 🔴Smart campaign / auto-everything — Google spends your budget, not optimises it
✅ What Our Management Delivers
- ✔Sculpted keyword match types with aggressive negative keyword architecture
- ✔Server-side GTM + enhanced conversions — near 100% attribution accuracy
- ✔SKAG-informed ad group structure for maximum Quality Score
- ✔tCPA / tROAS smart bidding calibrated to real margin data
- ✔Landing page alignment audit & CRO recommendations
- ✔Full campaign control — your budget works for you
Campaign Types
Full Google Ads Ecosystem Coverage
Every campaign type managed under one coherent strategy — from intent-driven Search to full-funnel Performance Max.
🔍
Search Campaigns
High-intent keyword targeting capturing buyers at the moment of decision. Tightly structured ad groups, RSA asset testing, and bid adjustments by device, location, and audience.
- Keyword research & match type strategy
- Negative keyword sculpting & regular search term review
- Responsive Search Ads with systematic asset rotation
- Ad extension / asset optimisation (callout, sitelink, structured snippet)
- Bid strategy: manual CPC → smart bidding progression
🛍
Shopping & Performance Max
Feed-optimised Shopping campaigns and Performance Max with asset group segmentation — for e-commerce stores looking to scale product-level ROAS.
- Google Merchant Centre setup & feed optimisation
- Product title, description & GTIN optimisation
- PMax asset group segmentation by product category
- Audience signals for PMax warm-up
- Shopping vs. PMax budget allocation strategy
📺
YouTube & Display
Awareness, consideration, and retargeting via YouTube pre-roll and Display network — with custom intent audiences, placement exclusions, and frequency capping.
- In-stream, bumper & discovery ad formats
- Custom intent & in-market audience targeting
- Placement whitelist & content exclusions
- Responsive Display Ads with asset testing
- YouTube remarketing to channel viewers
🔄
Remarketing & RLSA
Re-capture high-intent visitors and past buyers with segmented retargeting audiences, dynamic product ads, and Customer Match campaigns.
- RLSA — Remarketing Lists for Search Ads
- Dynamic remarketing for product/page-level ads
- Customer Match from CRM data
- Audience segmentation by visit depth & recency
- Cross-sell & upsell retargeting for existing customers
📍
Local Services Ads (LSA)
Google Guaranteed and Google Screened ads for service-area businesses — appearing above everything else in local search results with pay-per-lead pricing.
- LSA account setup & verification management
- Category & service area optimisation
- Review strategy for LSA ranking improvement
- Lead dispute management
- LSA + Search campaign coordination
📊
Conversion Tracking & Attribution
Accurate conversion data is the foundation of every optimisation decision. We ensure near 100% event capture through server-side architecture.
- Server-side GTM container deployment
- Google Ads enhanced conversions setup
- Consent Mode v2 implementation
- Offline conversion import (CRM-to-Ads)
- Cross-channel attribution modelling
How We Work
Our 5-Phase PPC Management Process
01
Discovery & Audit
Business goals, margin data, competitor analysis, account history. Full wastage audit if existing account.
02
Strategy & Build
Campaign architecture, keyword map, ad copy creation, audience build, tracking implementation.
03
Launch & Baseline
Campaign go-live, conversion verification, first 2 weeks of data collection before bidding changes.
04
Optimise & Scale
Bi-weekly optimisation cycles: bids, negatives, ad copy testing, audience refinement, budget reallocation.
05
Report & Strategise
Monthly Looker Studio report — ROAS, CPA, impression share, budget pacing. Written strategic commentary.
Common Questions
Frequently Asked Questions
What is a realistic minimum budget for Google Ads?
For Search campaigns, we recommend a minimum of $500–$1,000/month in ad spend to collect meaningful conversion data. Competitive industries (legal, insurance, real estate) typically need $2,000–$5,000+ to compete. Shopping/PMax campaigns for e-commerce can start lower. Smart bidding strategies need 30–50 conversions per month per campaign to optimise effectively — we help you size the budget accordingly.
How long until I see results?
Search campaigns typically generate leads or sales within the first week of going live. Smart bidding strategies need 4–6 weeks of conversion data to exit the “learning phase” and start optimising effectively. Month 2–3 is usually when ROAS significantly improves as negative keywords mature and bidding learns. We track performance daily and make manual optimisations throughout the learning phase.
Do you manage Meta Ads and TikTok Ads too?
Yes — we manage Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn Ads, with server-side CAPI/Events API tracking integrated on all platforms. Cross-channel strategy and unified attribution reporting available as part of a combined engagement.
Why is server-side conversion tracking so important for PPC?
Google Ads smart bidding algorithms use your conversion data to make bidding decisions. If 30-60% of conversions are missed by browser-side pixels (due to ad blockers, iOS restrictions), the algorithm is optimising on incomplete data — leading to poor bid decisions and inflated CPA. Server-side tracking recovers that lost attribution and directly improves campaign optimisation.
Free — No Commitment — 48hr Delivery
Stop Burning Budget.
Start Scaling Revenue.
Get a free cross-account PPC audit — we’ll identify wasted spend, attribution gaps, and missed opportunities, then deliver a clear roadmap to better ROAS within 48 hours.
