Digital Marketing for
E-commerce Stores
SEO, Google Shopping, Meta CAPI, TikTok Ads, and abandoned cart automation — everything Shopify, WooCommerce, and custom stores need to lower CAC, increase AOV, and maximise customer lifetime value.
ad campaigns
search visibility
Meta tracking
optimisation
attribution
E-commerce Marketing Services
Every channel your online store needs — built around revenue, ROAS, and repeat customer growth.
E-commerce SEO
Product, category, and collection page SEO targeting transactional purchase queries that bring ready-to-buy traffic.
- Product & category keyword optimisation
- Schema markup: Product, Review, BreadcrumbList
- Faceted navigation & crawl budget management
- Long-tail buyer intent content strategy
- Technical SEO: site speed, Core Web Vitals
- Internal linking for product discovery
Google Shopping & Ads
Performance Max, Smart Shopping, and Search campaigns built for e-commerce ROAS — with feed optimisation and Merchant Center management.
- Google Merchant Center setup & feed optimisation
- Performance Max campaign management
- Search campaigns for high-intent product queries
- Dynamic remarketing for product page visitors
- Competitor price & availability monitoring
- ROAS tracking per SKU and category
Meta Ads & CAPI
Facebook and Instagram campaigns with server-side Meta CAPI integration — recovering iOS-lost conversions and improving ad targeting accuracy.
- Meta Pixel + CAPI server-side setup
- Prospecting campaigns for new customer acquisition
- Dynamic product ads for catalogue remarketing
- Abandoned cart retargeting sequences
- TikTok Ads for product discovery
- Lookalike audiences from purchaser data
Cart & Retention Automation
Abandoned cart sequences, post-purchase flows, win-back campaigns, and loyalty triggers to maximise CLV and repeat revenue.
- Abandoned cart email & SMS sequences
- Post-purchase upsell & cross-sell flows
- Win-back campaigns for lapsed customers
- Review request automation post-delivery
- Loyalty & referral programme setup
- Klaviyo / Omnisend / Mailchimp integration
Conversion Rate Optimisation
Product page, collection page, and checkout optimisation to turn more of your existing traffic into paying customers.
- Product page CRO: images, copy, urgency signals
- Collection page filtering & navigation
- Checkout friction reduction
- A/B testing for CTAs & product descriptions
- Mobile UX optimisation
- FOMO & social proof implementation
Analytics & Attribution
Full revenue attribution from first ad click to completed purchase — knowing exactly which channels and campaigns drive real sales.
- GA4 e-commerce tracking setup
- Server-side GTM for accurate data collection
- ROAS & revenue by channel dashboard
- CLV & repeat purchase rate tracking
- Abandoned cart & funnel drop-off analysis
- Monthly revenue attribution reporting
E-commerce Marketing Problems — Solved
The specific digital challenges online stores face, and exactly how Digibic addresses each one.
iOS and ad blocker data loss — Meta pixel firing rate below 60% means campaigns optimise on incomplete data, inflating CPAs and misallocating budget.
Server-side Meta CAPI integration restores 85–95% event match quality — giving the algorithm complete purchase data and dramatically improving targeting accuracy and ROAS.
High ad spend dependency — turning off paid ads kills revenue overnight because there is zero organic traffic foundation to fall back on.
We build product and category page SEO in parallel with paid campaigns — growing an owned organic channel that generates revenue independently of ad spend.
Low repeat purchase rate — acquiring customers is expensive but there is no post-purchase strategy to bring them back, destroying CLV and true ROAS.
Post-purchase automation sequences, win-back campaigns, and loyalty triggers built in Klaviyo or Omnisend — turning one-time buyers into 3x+ repeat customers.
No attribution beyond last click — Google Ads claims the sale, Meta claims the sale, and email claims the sale — with no way to know which channel actually drove revenue.
Server-side GTM, GA4 e-commerce tracking, and unified ROAS dashboard giving true multi-touch attribution and enabling data-driven budget allocation across channels.
Why E-commerce Stores Choose Digibic
E-commerce marketing requires simultaneous mastery of SEO, paid ads, tracking, and retention — we build all four in parallel.
E-commerce SEO Specialists
Product and category SEO, schema markup, and crawl budget management for Shopify, WooCommerce, and custom platforms.
Meta CAPI Experts
Server-side tracking setup that recovers iOS-lost conversions and restores ad algorithm performance.
Retention-First Mindset
Post-purchase automation, CLV optimisation, and repeat revenue systems built from day one.
CRO Integrated
Conversion rate optimisation baked into every campaign — not treated as a separate project.
True Revenue Attribution
Server-side GTM, GA4 e-commerce, and unified ROAS dashboard — real numbers, not last-click fiction.
Fast Setup
SEO, ads, CAPI, retention automation, and tracking — all live within 14 days.
How We Grow E-commerce Revenue
A structured 6-step process from store audit to full revenue growth system.
Store Audit
Analyse current ROAS, tracking accuracy, SEO visibility, and retention metrics to identify biggest revenue gaps.
Tracking Setup
Server-side GTM, Meta CAPI, GA4 e-commerce, and unified attribution dashboard.
SEO & Feed Build
Product/category SEO, Google Merchant Center feed optimisation, and schema implementation.
Paid Campaign Launch
Google Shopping, Meta prospecting/retargeting, and TikTok Ads live with revenue-attributed ROAS targets.
Retention Automation
Abandoned cart, post-purchase, win-back, and review request flows live before first campaign spend.
Scale & Optimise
Weekly ROAS reviews, A/B testing, and budget reallocation toward highest-revenue channels.
Search Queries We Target
Full keyword coverage across all intent stages.
Frequently Asked Questions
How do you handle Meta Pixel data loss from iOS?
We implement server-side Meta CAPI via our GTM server container — routing conversion events directly from your server to Meta, bypassing browser restrictions. This recovers 85–95% of lost events and restores algorithm performance.
Which e-commerce platforms do you support?
Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. We handle the full tracking stack, feed setup, and SEO implementation regardless of platform.
How long before e-commerce SEO produces revenue?
Product and category pages typically see meaningful ranking improvements within 8–12 weeks. Google Shopping and Meta ads produce revenue from day one of launch.
Do you handle Google Merchant Center feed optimisation?
Yes. Feed title optimisation, attribute mapping, custom labels for bidding, and ongoing feed health monitoring are all included in our Google Shopping service.
Can you set up abandoned cart and post-purchase flows?
Yes. We build and configure complete retention automation in Klaviyo, Omnisend, or your existing ESP — including abandoned cart, post-purchase upsell, win-back, and review request sequences.
What is included in the free e-commerce audit?
Tracking accuracy assessment (pixel fire rate, CAPI status), Google Ads and Meta account review, SEO visibility for top product queries, retention email health check, and a prioritised revenue growth action plan.
Grow Revenue &
Lower Your CAC
Get a free e-commerce digital marketing audit covering tracking accuracy, ROAS, SEO, and retention — with a prioritised revenue growth plan delivered within 48 hours.
