E-commerce Growth Specialists
Digital Marketing for
E-commerce Stores
Full-funnel e-commerce marketing spanning SEO, Google Shopping, Meta CAPI, TikTok Ads, and abandoned cart automation — engineered to lower CAC, increase AOV, and maximise customer lifetime value across Shopify, WooCommerce, and beyond.
4.8×
Avg. ROAS on
Shopping & PMax
Shopping & PMax
+312%
Avg. organic traffic
increase in 6mo
increase in 6mo
CAPI
Server-side tracking
on all ad platforms
on all ad platforms
6+
Revenue channels
managed together
managed together
LTV
Retention &
repeat purchase
repeat purchase
The E-commerce Challenge
Why Most E-commerce Stores Leave Money on the Table
Most stores are good at getting traffic but lose revenue at multiple stages of the funnel. Here’s where we typically find the biggest gaps.
❌ Common E-commerce Revenue Leaks
- 🔴Product pages unoptimised — wrong keywords, no schema, thin content
- 🔴Google Shopping feed with poor titles & missing GTINs
- 🔴Meta pixel broken post-iOS14 — CAPI not implemented
- 🔴No abandoned cart recovery sequence
- 🔴Zero post-purchase email/WhatsApp flow
- 🔴GA4 e-commerce not tracking correctly
- 🔴PMax & Shopping mixing budget without clear ROAS goals
✅ What Our E-commerce Stack Fixes
- ✔Full product & category page SEO with schema markup
- ✔Feed optimisation: titles, GTINs, custom labels for ROAS segmentation
- ✔Facebook CAPI + Google enhanced conversions server-side
- ✔Abandoned cart WhatsApp/email recovery (avg. 12–18% recovery)
- ✔Post-purchase sequence & repeat purchase automation
- ✔GA4 purchase events, funnel & LTV reporting
- ✔Separated Shopping + PMax with clear ROAS targets per product tier
The Full Stack
Our E-commerce Marketing Services
🔍
E-commerce SEO
Category, collection, and product page SEO architecture for sustainable organic traffic that doesn’t cost per click.
- Category & product keyword research
- Faceted navigation & filter page SEO fixes
- Product schema (Product, Review, AggregateRating)
- Collection page content strategy
- Internal linking for crawl depth optimisation
- Competitor gap analysis for category pages
🛍
Google Shopping & PMax
Feed-optimised Shopping campaigns and Performance Max with product-level ROAS targets and segment-based asset groups.
- Google Merchant Centre setup & error resolution
- Product title & description optimisation
- Custom label strategy for ROAS segmentation
- PMax asset group build per product category
- Audience signal configuration
- Shopping vs. PMax budget allocation
🐙
Meta Ads + CAPI
Dynamic product ads, lookalike scaling, and full-funnel retargeting with server-side CAPI recovering post-iOS14 attribution loss.
- Facebook & Instagram Dynamic Product Ads
- Catalogue-based retargeting (viewed, cart, purchase)
- Lookalike audience scaling from purchaser seed
- Facebook CAPI server-side integration
- Creative testing: static, carousel, video
- ROAS & CPA attribution recovery reporting
🔄
Retention & Automation
Automated lifecycle sequences that recover lost revenue, increase repeat purchases, and extend customer LTV without ongoing manual effort.
- Abandoned cart WhatsApp + email recovery
- Post-purchase thank you & upsell sequence
- Win-back campaign for lapsed customers
- Review request automation (3–5 days post-delivery)
- Restock notification for out-of-stock signups
- VIP customer segmentation & rewards flow
📊
Analytics & Attribution
GA4 e-commerce tracking, server-side GTM, and cross-channel attribution dashboards that show exactly which channels are generating profit.
- GA4 enhanced e-commerce event tracking
- Purchase, add-to-cart & checkout funnel setup
- Cross-channel ROAS & CPA dashboard
- LTV & cohort analysis reporting
- Product performance & revenue attribution
- Monthly written performance commentary
📈
CRO & Store Optimisation
Identifying and fixing the conversion blockers on your product pages, checkout, and landing pages to squeeze more revenue from existing traffic.
- Checkout funnel drop-off analysis
- Product page CRO audit & recommendations
- Heatmap & session recording review (Hotjar)
- A/B test design & implementation
- Site speed audit (Core Web Vitals)
- Trust signal audit: reviews, badges, UGC
Platforms
E-commerce Platforms We Work With
🛒 Shopify & Shopify Plus
🔵 WooCommerce
📦 Amazon Seller
⭐ Wix eCommerce
🌐 BigCommerce
💻 Custom Stores
🖥 Magento / Adobe Commerce
🔵 WooCommerce
📦 Amazon Seller
⭐ Wix eCommerce
🌐 BigCommerce
💻 Custom Stores
🖥 Magento / Adobe Commerce
Free Full-Funnel Audit
Ready to Scale
Your Store?
Get a free e-commerce growth audit covering SEO, Shopping feed, Meta CAPI status, tracking gaps, and retention — with a prioritised action plan delivered within 48 hours.
