ChampCT
🇺🇸 Atlanta, GA, USA • Roofing
The Challenge
A new competitor had taken over the Local Pack for roofing keywords in their primary service areas. The client's Google Business Profile was incomplete, their website had slow Core Web Vitals, and they had no review generation process.
What We Did
Conversion-optimised, fast-loading website built for SEO and user experience.
Google Business Profile optimisation, citation building, and local keyword targeting.
High-intent PPC campaigns with quality score optimisation and conversion tracking.
The Results
📈 Organic Traffic
Organic sessions increased by 256% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 81% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
79 target keywords now rank on Page 1 of Google, with 31 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 4.9x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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