Aloha SUP Club
🇺🇸 Hawaii, USA • Water Sports
The Challenge
A seasonal business with no consistent digital presence. No Google Business Profile management, no local keyword strategy, and a website that was not mobile-optimised despite the majority of their traffic coming from mobile devices.
What We Did
Google Business Profile optimisation, citation building, and local keyword targeting.
High-intent PPC campaigns with quality score optimisation and conversion tracking.
Organic social content strategy and paid social advertising for brand visibility.
The Results
📈 Organic Traffic
Organic sessions increased by 367% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 129% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
44 target keywords now rank on Page 1 of Google, with 17 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 4.7x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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