HSP World
🇺🇸 USA • Mental Health
The Challenge
A sensitive YMYL category requiring careful E-E-A-T demonstration. The site had strong content but lacked the structured data, AI-readable formatting, and entity signals needed to appear in AI-generated mental health resource recommendations.
What We Did
Comprehensive on-page, technical, and off-page SEO to drive qualified organic traffic.
Answer Engine Optimisation to appear in ChatGPT, Gemini, and Google AI Overviews.
Topical authority content clusters, blog strategy, and FAQ pages that rank and convert.
The Results
📈 Organic Traffic
Organic sessions increased by 124% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 46% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
85 target keywords now rank on Page 1 of Google, with 34 in the top 3 positions for high-intent queries.
🌍 Online Visibility
The business now has a strong, consistent digital presence that generates qualified enquiries 24/7 without relying on referrals or word of mouth.
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