TarotWhiteCat
🇺🇸 USA • E-commerce
The Challenge
Their online store had significant technical issues including duplicate content from faceted navigation, thin category pages with no supporting content, and no structured data. Paid campaigns were running with browser-side tracking only, missing 40%+ of conversions.
What We Did
Category page optimisation, product schema, and faceted navigation strategy.
Pay-per-click advertising across Google and Bing with data-driven bidding strategies.
GTM server-side container, Meta CAPI, and Enhanced Conversions for accurate attribution.
The Results
📈 Organic Traffic
Organic sessions increased by 210% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 146% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
65 target keywords now rank on Page 1 of Google, with 26 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 4.6x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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