Zerep Home Buyers
🇬🇧 UK • Real Estate
The Challenge
The client was struggling with minimal online visibility in a highly competitive local market. Their website had no clear SEO strategy, inconsistent NAP data across directories, and zero presence in Google's Local Pack for key property search terms.
What We Did
Comprehensive on-page, technical, and off-page SEO to drive qualified organic traffic.
High-intent PPC campaigns with quality score optimisation and conversion tracking.
Conversion-optimised, fast-loading website built for SEO and user experience.
The Results
📈 Organic Traffic
Organic sessions increased by 263% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 90% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
51 target keywords now rank on Page 1 of Google, with 20 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 3.2x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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