Castle Healthcare
🇬🇧 Nottingham, UK • NHS Healthcare
The Challenge
The NHS practice needed to improve their local search visibility to help patients find and book appointments online. Outdated website structure, missing LocalBusiness schema, and no systematic approach to patient review generation.
What We Did
Google Business Profile optimisation, citation building, and local keyword targeting.
Conversion-optimised, fast-loading website built for SEO and user experience.
Answer Engine Optimisation to appear in ChatGPT, Gemini, and Google AI Overviews.
The Results
📈 Organic Traffic
Organic sessions increased by 217% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 89% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
58 target keywords now rank on Page 1 of Google, with 23 in the top 3 positions for high-intent queries.
🌍 Online Visibility
The business now has a strong, consistent digital presence that generates qualified enquiries 24/7 without relying on referrals or word of mouth.
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