Australian Loans
🇦🇺 Australia • Finance
The Challenge
Lead quality was poor and cost per acquisition was unsustainably high. Browser-side tracking was missing significant conversion data, making it impossible to optimise Google Ads campaigns toward profitable leads.
What We Did
Comprehensive on-page, technical, and off-page SEO to drive qualified organic traffic.
High-intent PPC campaigns with quality score optimisation and conversion tracking.
Multi-channel lead gen funnels combining SEO, ads, and automation workflows.
The Results
📈 Organic Traffic
Organic sessions increased by 204% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 160% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
48 target keywords now rank on Page 1 of Google, with 19 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 6.1x ROAS after Quality Score improvements and server-side conversion tracking implementation.
Want Results Like Australian Loans?
Get a free digital marketing audit and find out exactly what is holding your business back from achieving similar growth.
