Carlos Window Cleaning
🇬🇧 London, UK • Home Services
The Challenge
The client relied entirely on word of mouth and had no digital marketing infrastructure. No website presence optimised for local search, no Google Business Profile, and no process for generating reviews from satisfied customers.
What We Did
Google Business Profile optimisation, citation building, and local keyword targeting.
Conversion-optimised, fast-loading website built for SEO and user experience.
High-intent PPC campaigns with quality score optimisation and conversion tracking.
The Results
📈 Organic Traffic
Organic sessions increased by 165% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 98% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
49 target keywords now rank on Page 1 of Google, with 19 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 6.4x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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