Edronics.com
🌍 International • Electronics E-commerce
The Challenge
Thin product descriptions copied from manufacturer specs, no review strategy, and Merchant Centre feed errors were preventing Google Shopping visibility for their core product range.
What We Did
Category page optimisation, product schema, and faceted navigation strategy.
Pay-per-click advertising across Google and Bing with data-driven bidding strategies.
Conversion-optimised, fast-loading website built for SEO and user experience.
The Results
📈 Organic Traffic
Organic sessions increased by 284% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 109% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
42 target keywords now rank on Page 1 of Google, with 16 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 4.5x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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