Hard Weights
🇺🇸 Florida, USA • Fitness Equipment
The Challenge
The client had an established business with strong service quality but limited digital visibility. Their online presence was not generating the consistent flow of qualified leads and organic traffic needed to support business growth objectives.
What We Did
Category page optimisation, product schema, and faceted navigation strategy.
Pay-per-click advertising across Google and Bing with data-driven bidding strategies.
GA4 setup, custom dashboards, and data-driven reporting to track every KPI.
The Results
📈 Organic Traffic
Organic sessions increased by 306% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 163% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
64 target keywords now rank on Page 1 of Google, with 25 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 5.2x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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