Mar Insurance NY
🇺🇸 Pelham, NY, USA • Insurance
The Challenge
Operating in the YMYL insurance sector meant every piece of content faced Google's highest quality scrutiny. The client had thin content, missing E-E-A-T signals, and was invisible for high-intent insurance comparison queries.
What We Did
Comprehensive on-page, technical, and off-page SEO to drive qualified organic traffic.
High-intent PPC campaigns with quality score optimisation and conversion tracking.
Answer Engine Optimisation to appear in ChatGPT, Gemini, and Google AI Overviews.
The Results
📈 Organic Traffic
Organic sessions increased by 154% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 123% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
56 target keywords now rank on Page 1 of Google, with 22 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 5.8x ROAS after Quality Score improvements and server-side conversion tracking implementation.
Want Results Like Mar Insurance NY?
Get a free digital marketing audit and find out exactly what is holding your business back from achieving similar growth.
