Riff Law Firm
🇺🇸 Houston, TX, USA • Personal Injury Law
The Challenge
The law firm was invisible for high-value personal injury keywords in Houston's competitive legal market. Their Google Ads campaigns had poor Quality Scores, high CPCs, and were directed to a generic homepage with no conversion optimisation.
What We Did
Google Business Profile optimisation, citation building, and local keyword targeting.
High-intent PPC campaigns with quality score optimisation and conversion tracking.
Conversion-optimised, fast-loading website built for SEO and user experience.
The Results
📈 Organic Traffic
Organic sessions increased by 181% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 150% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
54 target keywords now rank on Page 1 of Google, with 21 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 6.3x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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