Takealot
🇿🇦 Cape Town, South Africa • E-commerce
The Challenge
Their online store had significant technical issues including duplicate content from faceted navigation, thin category pages with no supporting content, and no structured data. Paid campaigns were running with browser-side tracking only, missing 40%+ of conversions.
What We Did
Comprehensive on-page, technical, and off-page SEO to drive qualified organic traffic.
Pay-per-click advertising across Google and Bing with data-driven bidding strategies.
GA4 setup, custom dashboards, and data-driven reporting to track every KPI.
The Results
📈 Organic Traffic
Organic sessions increased by 225% within 6 months of implementation, driven by first-page rankings for primary commercial keywords.
🎯 Conversion Rate
Lead quality and conversion rate improved by 179% through landing page optimisation and better keyword-intent alignment.
🔍 Search Rankings
61 target keywords now rank on Page 1 of Google, with 24 in the top 3 positions for high-intent queries.
💰 Paid Performance
Google Ads campaigns achieved a 4.1x ROAS after Quality Score improvements and server-side conversion tracking implementation.
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